SMIA
深圳市数字创意与多媒体行业协会
LOGO系统

从2022年6月份我们开始为深圳市数字创意与多媒体行业协会（SMIA）设计其LOGO系统。

我们从一开始就希望可以为协会设计出一个非字体主导的、有辨识性的图形LOGO。从这点出发，我们便开始着手思考有关数字、虚拟、平台（介质）、包容承载等等协会希望传达的属性并将它们不断提炼。为此我们创造了一个“媒介medium”来导向LOGO的图形设计逻辑，最终我们设计了以曲面成像为概念的LOGO图形。同时通过一个很小的正方形来将SMIA“投射”到曲面“媒介”上。正方形即代表每一个独立观察角度，也代表一个像素。我们希望这能够表现出图形现代性的同时传达出数字创意与多媒体行业协会的行业属性。 我们认为这代表了数字创意与多媒体行业协会的开拓和创新精神。

ShenZhen Digital Creative and
Multimedia Industry Association
LOGO System

From June 2022, we start to design its LOGO system for Shenzhen Digital Creative and Multimedia Industry Association (SMIA). SMIA was established in 2016 with the purpose of integrating and improving the digital creative industry chain, with culture + technology + art, to create a bridge between government and enterprises, integration of industry and education, industry standards, and digital creativity for industry services ecosphere.

From the very beginning, we wanted to design a non-type-driven, recognizable graphic logo for the association. From this point, we began to think about the attributes that the association hopes to convey about digital, virtual, platform (medium), inclusive bearing, etc. and continue to refine them. To this end, we created a "medium" to guide the graphic design logic of the LOGO, and finally we designed the LOGO graphic with the concept of curved surface imaging. At the same time, the SMIA is "projected" onto the curved "medium" from a small square. The square represents each independent viewing angle and also represents a pixel. We hope this will express the modernity of graphics while conveying the industry attributes of the Digital Creative and Multimedia Industry Association.

↑back to top