gàn
—幹茶整体品牌视觉

“幹(gàn)茶，干一壶能量好茶。“
这是这个刚诞生的新式茶饮品牌的座右铭。我们为其设计了整套视觉识别系统。通过对“年轻人的喝茶方式“的重新定义，我们将茶叶本身带入设计中。

“幹（gàn）茶”，干一壶能量好茶。幹茶起源于深圳一条风情街，专注呈现来自原产地的优质茶香，为现代人提供“一壶好茶，共享美好时光”的舒适生活体验，用一壶好茶赋能，为干茶人蓄能。

通过对整个视觉的图像化，我们将单丛的茶叶图形化后组成了品牌的logo以及配套衍生视觉元素。我们希望通过品牌的不断经营，我们能够慢慢带出其关注茶本身以及现代人可以如何品茶的全新诠释。

gàn
—A TEA BRAND IDENTITY

‘幹茶 (gàn), drink a pot of tea with good energy.’
This is the motto of this newly born new tea brand. We designed a complete visual identity system for it. By redefining "the way young people drink tea", we bring the tea itself into the design.

‘幹茶 (gàn)’, drink a pot of tea with good energy. 幹茶 originated from a style street in Shenzhen, focusing on presenting the high-quality tea aroma from the origin, providing modern people with a comfortable life experience of "a pot of good tea, sharing a good time", empowering with a pot of good tea, for the 幹茶 people energy storage.

Through the visualization of the entire vision, we have formed the brand logo and supporting derived visual elements after graphicizing the tea leaves of the single cong. We hope that through the continuous operation of the brand, we can slowly bring out a new interpretation of its focus on tea itself and how modern people can taste it.

↑back to top